This year’s World Travel Market event takes place Monday 9 – Thursday 12 November at ExCel London.

Wednesday 11 November 2009 offers a programme designed to challenge, provoke and educate.

Over the past years, World Travel Market has dedicated one day to  responsible tourism through a programme encouraging debate, discussion and action, highlighting case studies and best practice and participation by all sectors of the industry.

Responsible tourism is not a passing trend. As more and more governments, businesses, organisations – and consumers – recognise the importance of responsible tourism, the subject has risen to the top of the industry agenda.

With the support of the World Tourism Organization, the second WTM World Responsible Tourism Day took place on Wednesday 12 November 2008.

To coincide with World Responsible Tourism Day at World Travel Market, WTM is asking companies and organisations across the industry to show their support and undertake their own responsible tourism initiatives.